The Experience Tells The Story: How tenets from the Mad Men era apply to digital design (by Ted Booth)

The Mad Men era of advertising has passed. Today, a brand’s communication and engagement strategy is no longer a separate and distinct practice from the design of a product or service. The product is the marketing, and the marketing is the product. So, what does advertising mean in the digital age?   The worlds of advertising and product design are converging. CMOs are spending more … Read More →