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Is your brand low or high maintenance? What’s your CES? (by Stan Phelps)

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There is a big difference between Customer Experience and Customer Service. Customer Experience (CX) is broad. CX is how your customers perceive their entire set of interactions with your company. Customer Service on the other hand can be as limiting as the set of interactions once as customer has an issue that needs to be resolved.       Herein lies a huge problem. Let’s Read More →

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